Promotional Items like Lanyards Increase Sales

LA good way to make sure your customers keep you in mind and have your contact information is through the successful use of promotional items.  From selecting the right product to represent your company to using the proper methods of distribution, these next paragraphs will help get you there effectively.

Decide the tone and message you want to communicate to your clients and future clients.  Additionally you will need to determine what information you would like them to know about you.  You may or may not want to mention things like address, PO Box, phone numbers, websites and contact names.  Every business has a unique identity so perhaps only a contact name and a website is all you want them to see.  It is usually a good idea to brand the item with your logo or a version of it that compliments the information presented.

Now it is time to do a little shopping as you determine which promotional items you want to display.  You will be amazed at the amount of items there are that you can use to promote your business, there will be an overabundance.  This is where the budget can get away from you pretty easily, so just make sure you make choices based on what the budget is and not what you really want.  The trick here is to find something that represents your business and your customers can identify with it while at the same time communicating a message.

First determine if your company already has some sort of icon people associate you with.  There is a bowling alley near my house called FatCatz and rather than displaying a giant feline they have illuminated fireworks all over their property, anywhere you go in the state and see those exploding lights, you know it’s a FatCatz.  If they were smart they would send out Frisbees that light up when you throw them, or key chains that have some sort of lighting capability.

Finding the best distribution channel and provider is the nest most important step.  It may sound a little old school but try to find someone where you can work with an individual account planner as opposed to a self service platform.  This will allow you to have better options and control over the product and how it is sent out.

The best place to distribute these items is via your own customer and potential customer list.  These are people who have either bought from you are have thought about it.  If you don’t have a current customer list, than you are way behind.  Get a list; and get your products out there anyway you can, whether its an employee wearing a custom lanyard, or a mouse pad you give to the mayor.